Unrelated: The Handwritten Font That Adds Personality to Small Business Branding
As a creative consultant who works with small businesses on branding and visual storytelling, I’m always on the lookout for design tools that deliver big impact without overwhelming limited budgets. Recently, I helped a local candle maker refresh her packaging and digital presence. She wanted to feel more cohesive and professional while keeping the warm, handmade appeal that drew customers in the first place. That’s when I discovered Unrelated — a script handwritten font that gave her brand a fresh but familiar feel.
Unrelated for Candle Labels and Product Packaging
Unrelated is a quirky, asymmetrical and simple lettered handwritten font that can be used for all chalkboard quotes or teaching material. Its authentic look will add a personal and realistic feel to your small business materials — and that’s exactly what this candle brand needed. Instead of using a generic script that felt too formal or a basic sans serif that lacked warmth, we chose Unrelated for product labels, gift tags, and even the back-of-pack ingredient list.
It’s especially effective when you need to convey a sense of authenticity and approachability. The soft curves and uneven spacing mimic real handwriting, which makes the brand feel more human and less corporate. It’s perfect for businesses that want to stand out with a personal touch, like candle makers, bakers, herbal tea brands, or boutique skincare lines.
Why Unrelated Works for Social Media and Instagram Templates
We also used Unrelated across the brand’s Instagram templates — from quote graphics to product announcements and seasonal promotions. As a script handwritten font, it adds a soft, inviting texture to digital visuals, especially when layered over natural backgrounds or minimalist product photos.
Unlike more dramatic calligraphy fonts, Unrelated has a relaxed, almost chalk-like texture that works well in both print and digital formats. It pairs beautifully with clean sans serif fonts for a modern-yet-friendly look. For example, we used Unrelated for headlines and captions, and a simple sans serif like Montserrat or Lato for supporting text and hashtags.
Using Unrelated for Thank-You Cards and Branded Stationery
Another standout use for Unrelated was in the brand’s thank-you cards and packaging inserts. These small touches can make a big difference in customer retention and perceived value. The handwritten style made each note feel personal, even though they were printed at scale.
Because it’s a font designed with real-life texture and imperfection in mind, it avoids looking too digital or robotic. It’s ideal for businesses that want to maintain a handcrafted aesthetic across their customer communications — from printed tags and labels to digital receipts and email headers.
Unrelated as Part of a Complete Brand Identity
Typography plays a quiet but powerful role in brand perception. When I introduced Unrelated into the candle brand’s identity, we weren’t just choosing a font — we were shaping how customers would feel when they interacted with the product and digital content.
We used it selectively: for logo variations, packaging titles, and decorative accents — not for long paragraphs or technical descriptions. This is where Unrelated shines. It’s best suited for display text, short phrases, and visual branding elements that need to feel personal and memorable.
For consistency, we paired it with a neutral sans serif for body text and navigation menus, which helped maintain readability while still keeping the overall brand tone warm and inviting. This kind of font pairing is key when building a cohesive visual identity with a script handwritten font like Unrelated.
What to Check Before Using Unrelated in Commercial Projects
Before downloading any font for business use, it’s important to check the licensing terms. Unrelated is a great option for commercial use, but always verify that the license includes usage for packaging, merchandise, digital ads, and client work if that’s part of your business model.
Also, look into the included file formats, alternates, ligatures, and multilingual support. These details matter when you’re using a handwritten font across multiple platforms — from Shopify banners to printed packaging and product mockups.
If you’re a small business owner, Etsy seller, café owner, or boutique brand looking to elevate your visuals without hiring a full-time designer, Unrelated is worth exploring. It brings a human, approachable feel to your brand assets and helps you stand out in a sea of generic typography.
